Buckle Up. Live.

Unconnected, the first part read a sad message, yet when connected to the second part through the seatbelt, the complete sentence would reveal a happier, life-celebrating meaning. This clearly depicts that the use of seatbelt is an easy & effective way to preserve and cherish one’s life.

Mena Cristal Awards 2014: 1 Gold - 2 Silver - 1 Bronze
Dubai Lynx Awards 2014: 3 shortlists
 
......................................................................................
Unconnected: Let their gathering be full of grief
Connected: Let their gathering cheer you up
 
Unconnected: Your future is over
Connected: Your future is a sea of opportunities
 
Unconnected: Have a taste of poison
Connected: Have a taste of samboosa

 
Unconnected: Embrace your parents with sadness
Connected: Embrace your parents with bliss
Advertising Agency: Impact BBDO, Jeddah
Client: Okaz Organization for Press & Publication
Creative Director: Moe Sarhi
Associate Creative Director: Shafiq Alam
Senior Art Director: Mahmoud Al Khawaja
Copywriters: Amar Hasan, Lynn Ramadan 
3D Artist: Junaid Khan
Graphic Designers: Sajid Ali, Ferdie Magsino
Account Director: Afif Fattal
Published: January 2014

You may also like

KitKat mini moments TVC 2015
2015
Kia Cerato 2014 campign
2013
Design Methodology Process Book
2012
These kids need your help but they're not helpless.
2014
Y&R Amman 2013 Calendar.
2014
Gaia Brand Manual Book
2011
Kraft white cheese TVC | 2014
2015
Listerine
2015
Axis sport cafe
2010
Extreme
2013
Back to Top