Hala, I'm mahmoud!

An award-winning Arab associate creative director. Curiosity has always been my greatest motivation. I believe original ideas come from observations, ordinary and small. Studying in the US, working in Jordan, Saudi and Dubai, for brands and organizations around the globe, has taught me different insights.Working in different creative agencies, in different roles, has brought different perspectives. I continue to better craft fluency in the language of design and art while seeking meaningful design in the advertising world. I’m one of the lucky few, doing what I love and love what I do.Here's where I share some of my work and projects I have been part of. I hope you find some inspiration here. Feel free to shout out if you have comments or questions.